Free web design, hosting and marketing guides...
For those of you out there who may be a little confused with all the jargon, or simply just starting out with your new online business or interest, we hope you find these free downloadable guides useful.
Planning
your website
This guide covers the planning stage of building your website including
identifying your target audience, choosing a domain name and hosting, drawing
site maps/ wire frames and conducting competitor research.
Filesize: 340KB
Format: PDF
Building
your website (HTML & CSS)
This guide will introduce you to the concepts behind building a web site,
looking at the different software available, using HTML & CSS and writing
a basic web page.
Filesize: 710KB
Format: PDF
Marketing
your website
This guide will provide you with practical online and offline marketing
ideas you can apply to drive traffic to your site covering search engine
optimisation, pay per click advertising, affiliate marketing, directories,
Email marketing, advertising networks, social media, PR and print advertising.
Filesize: 576KB
Format: PDF
Improving
your website
This guide will introduce you to the methods, tools and resources available
for you to analyse your website and use that data to make it even better,
including web analytics, heat maps, user feedback and testing & optimisation.
Filesize: 464KB
Format: PDF